What is a Virtual Exhibition
New technologies are actively entering our lives, even in such conservative organizations as museums, real estate agencies, medical institutions, and educational institutions.
Organizations not only use the latest technology in their daily work, but also for presentations, and searching for and attracting new customers, sponsors, and like-minded people. Recently, virtual exhibitions have become very popular among businesspeople.
A virtual exhibition can be placed on a website or on information panels and terminals in hotels, railway stations, airports, and subways. Virtual shows have become especially popular as a result of the Covid-19 pandemic.
What to do if you need to organize a virtual exhibition
A virtual exhibition is a complex and lengthy process. To do it, you need to have experience and practice constantly. In addition, it is necessary to study a lot of programs and their functionality.
Many, instead, turn to companies that have specialists in virtual exhibitions on their staff.
Hosting a virtual exhibition with CyberFox
CyberFox makes virtual exhibitions based on drawings, sketches, and photographs. We help implement any project, from modeling parts for production to creating a virtual collection. Use the callback order service, and we will tell you the deadline for completing the order and the cost of the virtual display.
Read on to get a brief overview of virtual exhibitions.
Benefits of virtual exhibitions
Using virtual exhibitions has a positive effect on a company’s image and sales. However, not every organization can afford to participate in such events because of their high cost. Therefore, internet companies and platforms have offered an alternative solution: online expositions. Let’s take a closer look at the advantages.
No design restrictions. The laws of physics do not apply in a virtual exhibition. Any shapes and visual effects are possible. There are also practically no restrictions on the number and type of information materials, video and multimedia that can be used.
The most challenging thing is to be able to write tech specs taking into account virtual reality. An exhibitor’s stand is designed as a single space, and the slightest change can lead to an update of the rendering. It is also necessary to render blocks, zones and rooms so that they can be assembled and reassembled more quickly.
There are no restrictions on navigation. With the help of filters, it is easy to select exhibitors of interest and instantly move to the desired stand. Guests do not have to spend time moving around the exhibition, as is the case offline.
Of course, it is necessary to implement basic functionality, but the navigation can be developed into a full-fledged virtual exhibition with a calendar of meetings or events and the ability to communicate with any selected visitor at any time.
Convenient communication. Text chats work on the principle of messengers. Therefore, there is no need to wait until a company representative is available. Also, thanks to the Zoom channels integrated into the stands, you can enable communication in video format.
No limit on the number of visitors. At a physical exhibition, there are always restrictions on the total capacity of the space, and the number of visitors to a particular stand is determined by its area and configuration. In the virtual space, the number of visitors is limited only by the software and server capacity features, which are easy to scale using cloud resources.
Benefits for exhibition organizers
During an online event, the attendance and time people visit each stand are monitored. All the data is collected and stored in the cloud. From these data, you can determine each stand’s popularity and demand. This allows you to identify the target audience accurately. Visitors do not feel the intrusive attention of the exhibition staff and feel comfortable.
Easier to track lead generation. Virtual exhibition platforms simplify the process of sharing downloadable materials to potential customers. Many offer built-in tracking tools, lead management, and visitor profiles to know who is uploading what.
It is an excellent way to save money. Live exhibitions are costly. Organizers must pay for working hours, travel, accommodation and meals, stand space, furniture, carpet, internet, electricity, and delivery. In addition, it is necessary to deliver all your belongings to the exhibition. There is no doubt that participation in a virtual exhibition is much cheaper.
Virtual exhibitions allow you to save time on trips. You can also host your virtual exhibition for up to a year after the actual event. The money you pay for your space buys a long-term marketing virtual exhibition platform.
Benefits for exhibitors
Exhibitors can also benefit from many of the same things as organizers, including time and coast savings. Here are a few more benefits for exhibitors:
- Having the exhibition online makes it possible for people to visit from anywhere in the world, giving you a global reach.
- Efficient. More information can be presented digitally.
- Variability. At any time, exhibitors can quickly change slides and their location, remove unnecessary ones or insert new ones, and change the color scheme or the overall design.
- Autonomy. The exhibition can be conducted automatically by adding voiceovers and demonstrating it with unique accompaniment.
- Mobility. Most often, electronic exhibitions are developed as field exhibitions. Therefore, it is very convenient to demonstrate them in different educational institutions.
- Economy. Virtual exhibitions save space. There is no need to work with booths, stands, or stages.
Thanks to the possibility of organizing permanent exhibitions, you can simultaneously create virtual exhibition cycles.
Benefits for attendees
Virtual events are, in fact, reproductions of physical events, only in the online space. It is possible to hold international conferences, trade exhibitions, product presentations, job fairs, etc. You do not need to leave your home or office to attend them. You only need to have a computer or smartphone connected to the internet.
Virtual exhibitions are economically more cost-effective than offline ones because you don’t need to spend money on travel and hotel accommodation to attend them. The reach of the audience is unlimited. Anyone can visit, regardless of where they are. Also, something that’s particularly revelent today is that virtual meetings eliminate the risk of infection with coronavirus.
Since the number of participants is virtually unlimited, it’s much easier to find people with the same interests. The only obstacle to communication may be the difference in time zones. However, this disadvantage is minimized by the fact that virtual exhibitions can be available 24 hours a day, 7 days a week. Furthermore, an online event allows you to collect valuable data about all the visitors.
Finally, it’s possible to communicate individually with any participant and visitor of an online exhibition or conference via video, hold seminars and presentations in real time, and achieve even the most realistic visualization of branded stands.
Steps to host a successful virtual exhibition
Let’s take a look at the step-by-step process of organizing a virtual exhibition.
Step 1. Create an effective plan
First, you must carefully plan your virtual exhibition.
Step 2. Make a budget breakdown
It is necessary to plan a budget to calculate your potential income correctly. Organizing an exhibition is quite expensive. After all, to make a good impression and attract potential customers, you must spend a considerable amount.
As a rule, an excellent online exhibition requires good and expensive broadcast equipment. Having journalists and photographers at the exhibition will raise ratings and attract additional attention.
Step 3. Choose an online platform for your exhibition
Pay attention to the quality when choosing a virtual exhibition platform for organizing a virtual exhibition. See if the developers of the virtual exhibition platform continue to make improvements that will increase the effectiveness of the platform and communication with virtual visitors. is necessary to choose a platform where there are no restrictions on the number of visitors. CyberFox allows you to organize virtual exhibitions without being tied to quantity and location.
Step 4. Open up registrations for the event
It is essential to determine the target audience of the event. Later, it will be easier to target advertising and invite only those who are interested in it. Finally, it is necessary to open registration for visiting the virtual exhibition.
Step 5. Create a welcoming virtual exhibition lobby
Maximum communication with participants is essential here, and to warm up interest, you can make announcements and hold briefings. Make phone calls to friends from the contact list. Then you can send out a virtual exhibition plan. It would help if you created an attractive and realistic lobby. It is the first thing people will see when entering the virtual exhibition.
Step 6. Design an interactive and attractive exhibition hall
This is an important step that needs to be given maximum attention. The style, motto, and messages on behalf of the company must be worked out. A marketing kit must be created, as well as a landing page and templates for social networks and PR, and an active advertising campaign must be conducted.
The exhibition’s authors need to create a template for a post and a story for social media: an announcement about the exhibition, save the date, and countdown to the event. Facebook, Instagram, LinkedIn, Instagram, etc. should be used for social media marketing.
Step 7. Engage the attendees at the virtual gallery
Introduce various additional activities for visitors to the exhibition. These can be games, contests, polls, and so on. They will warm up the target audience’s interest in your product or service.
Step 8. Track digital attendee footprints
Track the statistics of visitors to the exhibition to determine its effectiveness and improve it in the future. Online events allow you to collect a lot of valuable data about all the attendees because while they are in the system, every step is tracked. The information obtained in this way can be precious both for general analysis and for achieving marketing goals.
Step 9. Ask attendees to share their feedback
You can ask visitors to share their opinions about the exhibition on social networks. You can also organize a survey for visitors. It will allow you to analyze the exhibition and correct mistakes.
Engaging features for your virtual exhibitions
Lets see what engaging features you can integrate in your virtual exhibitions:
Turn your entire virtual exhibition into gameplay by integrating the games such as wheel of fortune, darts, tic-tac-toe, etc. It helps increase the excitement, creates a playful atmosphere, and helps maintain visitors’ interest in the event. An ideal option to speed up interaction at your virtual exhibitions.
Virtual Photo Booth
Introduce AR/VR photo booths to your virtual exhibition. This approach will amuse your audience and allow them to interact effectively with the products at the exhibition. They can then share the images with friends on social networks. A virtual photo booth will increase engagement and traffic at the virtual exhibition.
Online chat and hashtags
Online chat will help your visitors to communicate and increase interest in the exhibition. In addition, hashtags will help promote the exhibition on social networks.
Quizzes and contests
Run a contest based on the theme of your exhibition. Then, try organizing a quiz that will keep your audience interested.
The popularity of virtual events is growing, and it is unlikely that this trend will change soon.
The American company Salesforce has been a world leader in the market of customer relationship management systems (CRM) since 2012. It became one of the first organizations to switch to virtual events due to COVID-19 for the safety and well-being of its employees, customers, and society.
Its annual flagship World Tour event, which took place in Sydney, Australia in 2020, is an excellent virtual experience. In addition to the 80,000 viewers who joined the live broadcast of the World Tour, this one-day event gathered 1.2 million views of short videos related to it on social networks.
The unique experience of holding a virtual tournament was demonstrated by the American National Basketball Association (NBA). The NBA season had been suspended due to the threat of the spread of the coronavirus. Later it was resumed, however without the physical presence of fans at the games. However, the latest technologies have allowed fans to feel their presence at matches as realistically as possible without leaving their home. Such a virtual fan experience has become possible through Microsoft Teams’ unique Together Mode.
At CyberFox, you can order a virtual exhibition. Determining the possibility of a virtual exhibition depends on the specific conditions. However, our specialists have extensive experience in this field and can find a solution for even the most challenging task.